Top Hospitality Sector Trends for 2022

Richard Stockton Braemar
2 min readJan 2, 2023


We eagerly anticipate what the hospitality sector will have in store for us as 2022 draws closer. For instance, coworking facilities like Accor’s Wojo in Barcelona can be expected to grow in popularity. Additionally, we should anticipate an emphasis on generation Y and Z, including the new COVID-19 and the personalization of the service.

The hotel and restaurant business is constantly changing. Companies must embrace new trends, use cutting-edge technology, and provide excellent customer service if they want to remain relevant and competitive. Fortunately, a few trends will aid in paving the path.

Especially in the travel and tourism industries, the need for personalization is a significant trend. Hotels can modify their products by using guest data to meet their guests’ needs. The growth of big data further drives the demand for personalization.

Artificial intelligence utilization is another technology trend that may benefit a business. AI algorithms can monitor client behavior to evaluate which offers or content would be most beneficial. As a result, AI technology is being deployed in customer support. The use of virtual reality (VR) in the hotel experience is an excellent illustration of a technology trend to keep an eye on. Now, visitors may look around the neighborhood or take virtual tours of their rooms.

To open some new coworking spaces, hospitality major Accor and coworking firm Wojo have teamed up. The collaboration is a part of Accor’s overarching plan to improve its hotel portfolio. Over 1,000 Wojo outlets are anticipated by the end of 2022, according to Accor. This figure includes the 100 Wojo Corners that will debut in Europe and other parts of the world. These coworking spaces were explicitly created with neighborhood users in mind.

In addition, the company intends to establish a coworking relay network inside its hotels. Accor thinks that launching this project would draw in more members and diversify its clientele beyond tourists. The Mercure Paris Montmartre Sacre-Coeur hotel recently became the first to have a Wojo Corner.

In the hospitality sector, there are several strategies to draw in and keep young employees. Other aspects influence the quality of the employment experience in addition to income and flexibility. One of the top goals for hotels is to provide a fulfilling work environment.

Understanding the requirements of younger workers will be essential as the sector develops. Numerous holes in the industry are filled by these workers. The most effective method is offering flexible hours, competitive pay, and other advantages. Technology-savvy Gen He’s are also concerned about the environment. For instance, they enjoy natural and reusable brand bottles and environmentally safe materials. They favor accommodations with a green component as well.

Additionally, spending money on employee support and training is a smart move. Hotel firms must demonstrate that they are making career-development investments in their workforce. By offering faster management and leadership programs, this can be accomplished.



Richard Stockton Braemar

Richard Stockton Braemar is the CEO of Braemar, an iconic company that owns and operates 13 luxury properties across the U.S.